October 18th, 2016 - The Sofina Foundation announced today that the Shine Foundation will now benefit from funds raised during their annual Dream Builders’ Campaign, an employee based fundraiser that drives employee engagement and corporate social responsibility. Through a series of fundraising initiatives taking place during the month of October, The Sofina Foundation will engage employees from Sofina Foods’ 22 locations across Canada and raise funds in support of Shine Programs. Sofina Foods Inc. generously matches contributions.
“It makes me proud to see our employees come together to make a difference in our communities,” says Michael Latifi, Founder, Chairman and CEO of Sofina Foods Inc.
“The Sofina Foundation is honoured to welcome the Shine Foundation as one of the recipients of our Dream Builders' Campaign,” said Umeeda Madhany, Vice President of the Sofina Foundation. “Shine’s commitment to bring joy and hope to children living with severe physical disabilities aligns with our mission to make a difference in the lives of children in the communities in which we operate. It's a perfect partnership.”
The funds raised by Sofina's annual Dream Builder campaign will help fulfill Shine Experiences for children like Zackery, a 10-year-old boy from Calgary, Alberta, living with cerebral palsy, blindness, and a severe seizure disorder. Zackery loves to swim and is happiest when he’s in the water. His Shine Experience is to feel the sand on his toes and float in warm waters. Thanks to supporters like Sofina Foods, Zackery will celebrate with his family and create memories that will last a lifetime.
“We are incredibly excited to begin this new partnership with the Sofina Foundation and Sofina Foods” says Nancy Sutherland, CEO at the Shine Foundation. “Sofina’s creativity and commitment to employee engagement in the pursuit of helping make future-building experiences a reality for Shine recipients is profound and we are very appreciative for the opportunity to be a part of this wonderful initiative.”
A portion of funds raised by Sofina’s Dream Builders’ campaign will also be used to support a Shine DreamLift, a whirlwind one day trip to Walt Disney World for over 70 young Shine recipients, scheduled for Spring of 2017 from Brantford, ON.
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